{"id":1089,"date":"2017-11-02T22:46:57","date_gmt":"2017-11-02T22:46:57","guid":{"rendered":"https:\/\/assoprovider.it\/?p=1089"},"modified":"2017-11-02T22:46:57","modified_gmt":"2017-11-02T22:46:57","slug":"come-creare-un-sito-web-professionale-cosa-fare-e-3-errori-da-evitare","status":"publish","type":"post","link":"https:\/\/assoprovider.it\/en\/come-creare-un-sito-web-professionale-cosa-fare-e-3-errori-da-evitare\/","title":{"rendered":"How to create a professional website: what to do and 3 mistakes to avoid"},"content":{"rendered":"

Creating an online site is one of the most important phases in a company's life. Assoprovider explains how to structure a site, avoiding three serious and common mistakes.<\/em><\/p>\n

One of the most delicate phases for a company is creating a website. The entrepreneur who faces the issue of \"how to create an Internet site\" often makes a series of mistakes, especially when they are not very knowledgeable in the field.<\/p>\n

So what mistakes does he make? He relies on a relative or a friend who claims to know how to create a website from scratch, at rock-bottom prices.<\/p>\n

The website is launched online, but the entrepreneur soon realizes that their investment has not yielded any results.<\/p>\n

In reality, creating a website is a craftsman's job; it is necessary to rely on professionals with extensive experience who know how to connect all the figures needed to do a good job (from the designer, to the developer, to the SEO expert...). And in a second phase, to the copywriters who will be responsible for creating content.<\/p>\n

Assoprovider explains the steps to take to create a functional website and the mistakes you should avoid making.<\/p>\n

Why have a website<\/strong><\/p>\n

Before building a website, you need to ask yourself a series of questions related to the goals you want to achieve. The serious mistake that many entrepreneurs make is not having two aspects clearly in mind before launching a website.<\/p>\n

    \n
  1. What are the goals you intend to achieve with your online presence?<\/li>\n
  2. What are the needs, problems, and preferences of users belonging to your sector.<\/li>\n<\/ol>\n

    These are two fundamental points you need to consider if you want to create a website with good performance. The first is because if you know your \"why,\" you will be better equipped to understand the \"how,\" that is, how to translate your needs into an online site.<\/p>\n

    While the second point becomes even more important when you want to create websites: only by knowing your customers will you have a competitive advantage over your competitors. Once you have reflected on these aspects, you can design an effective website.
    \nCreating a website: blog, showcase, or commercial?<\/strong><\/p>\n

    The second step you will need to take to create a website is choosing the type of \"tool\" you need. A primary distinction in the world of the Internet is between a site and a blog. The former refers to a more static site, while the latter is more dynamic, with content published on a weekly basis, thereby renewing it in some way.<\/p>\n

    It should be noted that today the differences between a blog and a website are no longer so pronounced. Companies with defined web marketing strategies tend to include the \"blog\" section within their menu. This happens because today, to be attractive to search engines, it is necessary to create quality content that has value for users. A website that does not update its content risks becoming a sort of \"cathedral\" in the desert.<\/p>\n

    The distinction that remains is between a showcase site and a commercial site. The former will have an informational role: it presents the company and offers useful resources to users.<\/p>\n

    While a commercial website is a more refined tool: it serves to attract \"quality\" visitors, those who may be genuinely interested in the product or service. To do this, you will need to offer them useful information (including prices for maximum transparency) and speak to both those who \"know you\" and especially those who \"know nothing about you\" and are researching online.<\/p>\n

    Building a website: be careful with the name!<\/strong><\/p>\n

    To create a web page, you will need a name, and choosing one will not be a walk in the park. Google favors domains that contain the company's name (www.nomedell\u2019azienda.it<\/u>). The search engine adopts this policy to avoid confusing users.<\/p>\n

    Another smart strategy is to use the company's name linked to certain keywords, the so-called \"keywords.\" This strategy is valid only if one does not wish to be too \"cunning.\"<\/p>\n

    There are some who use names for their Internet site composed exclusively of keywords that have no relevance to the site's online content. A useless strategy since Google tends to penalize portals made with this logic.<\/p>\n

    To learn more about domains and naming, read what is a domain and 6 tips for buying one without mistakes. <\/a><\/p>\n

    Website: choose the right professionals<\/strong><\/p>\n

    From what we have written so far, one certainty emerges: creating a website is a fundamental task that you cannot take lightly. It is true that there are now many ways to create one at very low costs, with the many CMS available (Joomla<\/a>, Drupal<\/a> e WordPress<\/a>, are the most common and reliable). There are numerous tutorials that teach you how to create a website with WordPress, for example,<\/p>\n

    However, if you want to create an effective one, you will need to involve professionals capable of offering you the best solution.<\/p>\n

    Here is what you need to create a website:<\/p>\n