{"id":1536,"date":"2018-06-08T10:14:03","date_gmt":"2018-06-08T10:14:03","guid":{"rendered":"https:\/\/assoprovider.it\/?p=1536"},"modified":"2018-06-08T10:14:03","modified_gmt":"2018-06-08T10:14:03","slug":"gpdr-cambia-la-vita-tutti-punto-dellesperto-antonio-aprea","status":"publish","type":"post","link":"https:\/\/assoprovider.it\/es\/gpdr-cambia-la-vita-tutti-punto-dellesperto-antonio-aprea\/","title":{"rendered":"GPDR: c\u00f3mo cambia la vida de todos. El punto del experto, Antonio Aprea"},"content":{"rendered":"<p><strong>GDPR es la palabra del a\u00f1o.<\/strong> La sigla, que indica el reglamento europeo que protege los datos personales, ha tenido un crecimiento impresionante en el volumen de b\u00fasqueda, s\u00edntoma del inter\u00e9s cada vez m\u00e1s vivo sobre el tema de la privacidad.<\/p>\n<p><strong>GPDR es uno de los temas que estar\u00e1n sobre la mesa de<a href=\"\/?p=1520\"> APRO18<\/a><\/strong><span style=\"font-weight: 400;\"><strong> (Roma, 15-16 giugno)<\/strong>, el congreso anual de Assoprovider para discutir temas fundamentales para el desarrollo de las infraestructuras y servicios de telecomunicaciones en Italia.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para lanzar algunos puntos de reflexi\u00f3n, que ser\u00e1n debatidos ampliamente en Roma, hemos contactado <strong>Antonio Aprea, uno dei membri di Assoprovider, experto en GDPR y titular de la empresa<\/strong><\/span><strong><a href=\"http:\/\/www.nowtech.it\/\"> NowTech<\/a>.<\/strong><\/p>\n<p><b>Sobre el GDPR, se ha escrito mucho en estos meses. \u00bfCu\u00e1l es para ti el valor real de la normativa?<\/b><\/p>\n<p>\u00abEs sin duda en la reflexi\u00f3n sobre qu\u00e9 es el dato personal y la incidencia que este tiene en la vida de todos nosotros. La norma da lugar a una toma de conciencia. La esperanza es que ayude a muchos a comprender plenamente el significado de esas peque\u00f1as casillas que cada d\u00eda se marcan en los diversos contratos en l\u00ednea y en papel\u00bb.<\/p>\n<p><b>Pero entre el \"decir y el hacer\" est\u00e1 el esfuerzo que debe realizar cada usuario para cambiar\u00a0\u00a0<\/b><b>actitud e informarse m\u00e1s. \u00bfC\u00f3mo concienciar realmente sobre la privacidad?<\/b><\/p>\n<p>\u00abSimplificando los mensajes. Siempre hago una similitud para hacer entender de qu\u00e9 estamos hablando. <strong>Si te roban el documento de identidad te desesperas<\/strong>, te preguntas qu\u00e9 podr\u00e1n hacer con tus datos personales y sabes que tendr\u00e1s dificultades porque los necesitas para una serie infinita de actividades que realizas cada d\u00eda. La misma preocupaci\u00f3n deber\u00eda ocurrir cuando te roban un dato en la Red, los riesgos a los que te enfrentas pueden ser incluso mayores, si se comparan con la p\u00e9rdida de uno de tus documentos\u00bb.<\/p>\n<p><b>\u00bfCu\u00e1l es el impacto real de la norma en la vida de las personas?<\/b><\/p>\n<p>\u00abSi imaginamos solo cu\u00e1n molestas pueden ser las llamadas telef\u00f3nicas que recibimos cada d\u00eda de las compa\u00f1\u00edas telef\u00f3nicas, que quieren vendernos de todo \u2013 y muy a menudo porque nosotros mismos las hemos autorizado a hacerlo \u2013 se entiende cu\u00e1n mejor puede ser la vida de cada uno. El beneficio es no convertirse cada d\u00eda, como sucede hoy, en objetos pasivos de un marketing salvaje\u00bb.<\/p>\n<p><b>Las empresas, especialmente las digitales, no pueden prescindir de los datos. \u00bfA qui\u00e9n beneficiar\u00e1 realmente la norma?<\/b><\/p>\n<p>\u00abAl final, ya sea que el negocio sea digital o no, <strong>lo que funciona en la relaci\u00f3n con el cliente es siempre la transparencia<\/strong>. \u00a0Es la transparencia de hecho la que inspira confianza y fideliza, especialmente si eres una peque\u00f1a o mediana empresa y debes personalizar continuamente tu oferta. La norma premiar\u00e1 a quien haya establecido con sus clientes desde el primer momento una relaci\u00f3n de transparencia. Y dar\u00e1 muchos m\u00e1s quebraderos de cabeza a los astutos, poni\u00e9ndolos \u2013 se espera \u2013 cada vez m\u00e1s al margen del mercado\u00bb.<\/p>\n<p><b>Hay muchas empresas que a\u00fan no se han puesto en regla. \u00bfQu\u00e9 consejos les das?<\/b><\/p>\n<p>\u00abDigitalizarse, ante todo. <strong>Existen programas que permiten hacer todo autom\u00e1ticamente.<\/strong> Nosotros en NowTech, por ejemplo, hemos experimentado con una plataforma que funciona como un registro electr\u00f3nico. Aqu\u00ed se pueden indicar las actividades que la empresa realiza y c\u00f3mo utiliza los datos de sus usuarios. El software, adem\u00e1s, realiza copias de seguridad continuas y puede ser modificado con extrema facilidad, al cambiar las condiciones empresariales\u00bb.<\/p>","protected":false},"excerpt":{"rendered":"<p>GDPR \u00e8 la parola dell\u2019anno. La sigla, che indica il regolamento europeo che tutela i dati personali, ha avuto una crescita impressionante nel volume di ricerca, sintomo dell\u2019interesse sempre pi\u00f9 vivo sul tema della privacy. GPDR \u00e8 uno dei temi che saranno sul tavolo di APRO18 (Roma, 15-16 giugno), il convegno annuale di Assoprovider per [&hellip;]<\/p>\n","protected":false},"author":240,"featured_media":1538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[484,488],"tags":[],"class_list":["post-1536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consigli","category-storie-soci"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GPDR: come cambia la vita di tutti. 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