Are you about to create a corporate website and put it online? Assoprovider explains how to structure a site, avoiding the three most common mistakes.

One of the most strategic phases for a company is creating a website. The entrepreneur who faces the issue of "how to create a website" often makes a series of typical mistakes, especially when they are not very knowledgeable in the field.

Often, one relies on a relative or a friend who claims to know how to create a website from scratch, at rock-bottom prices.

The website is launched online, but then the entrepreneur quickly realizes that his investment has not led to any of the expected results.

Actually, creating a website is a craftsman's job, you need to rely on professionals with extensive experience and who know how to connect all the figures needed to do a good job (from the designer, to the developer, to the SEO expert...). And in a second phase, to the copywriters who will be responsible for creating content.

Assoprovider explains the steps to take to create a functional website and the mistakes you should avoid making.

Why have a website

Before building a website, you need to ask yourself a series of questions related to the goals you want to achieve. The serious mistake that many entrepreneurs make is not having two aspects clearly in mind before launching a website.

1. What are the goals you intend to achieve with your online presence?
2. What are the needs, problems, and preferences of users belonging to your sector.

These are two fundamental points you need to consider if you want to create a website with good performance. The first is because if you know your "why," you will be better equipped to understand the "how," that is, how to translate your needs into an online site.

While the second point becomes even more important when you want to create websites: sOnly by knowing your customers will you have a competitive advantage over your competitors. Once you have reflected on these aspects, you will be able to design an effective website.

Creating a website: blog, showcase, or commercial

The second step you will need to take to create a website is choosing the type of "tool" you need. A primary distinction in the world of the Internet is between a website and a blog.  The first refers to a more static site, while in the second case, more dynamic, with content that is published on a weekly basis and somehow renews it.

It must be said that today the differences between a blog and a website are no longer so pronounced. Companies with defined web marketing strategies tend to include the "blog" item in their menu. This happens because today, to be appealing to search engines, it is necessary to create quality content that holds value for users. A site that does not renew its content risks becoming a sort of "cathedral" in the desert.

The distinction that remains is between a showcase site and a commercial site. The former will have an informational role: it presents the company and offers useful resources to users.

While a commercial website is a more refined tool: it is used to attract "quality" visitors., those who may actually be interested in the product or service. To do this, you will need to offer them useful information (including prices for maximum transparency) and speak both to those who "know you" and especially to those who "know nothing about you" and are researching online.

Building a website: be careful with the name!

To create a web page, you will need a name, and choosing it won't be a walk in the park. Google favors domains that contain the company name (www.nomedell’azienda.it). The search engine adopts this policy to avoid confusing users.

Another smart strategy is to use the company's name linked to certain keywords, the so-called "keywords." This strategy is valid only if one does not wish to be too "cunning."

There are some who use names for their Internet site composed exclusively of keywords that have no relevance to the site's online content. A useless strategy since Google tends to penalize portals made with this logic.

To learn more about domains and naming, read what is a domain and 6 tips for buying one without mistakes.

Website: choose the right professionals

From what we have written so far, a certainty emerges: creating a website is a fundamental task that you cannot take lightly. It is true that there are now many ways to create one at rock-bottom prices, with the many CMS available (Joomla, Drupal e WordPress, are the most common and reliable). There are numerous tutorials that teach you how to create a website with WordPress, for example,

However, if you want to create an effective one, you will need to involve professionals capable of offering you the best solution.

Here is what you need to create a website:

• A web designer and a developer who can ensure the best user experience for your online site, in other words, the ease with which the user navigates the portal.
• An SEO expert who helps you adopt the right strategies to position the site on search engines, through a search for the most suitable keywords.
• Copywriting specialists who help you create engaging content to captivate your audience.

More generally, you will need to rely on a good provider who will be able to coordinate all these figures in the best possible way and it will help you understand how to create a website in the most effective way.

Website creation: 3 mistakes to avoid

After addressing the initial question on how to create a corporate website, we conclude the article by revealing three of the main mistakes to avoid. Here are the worst:

1. Make it immediately clear who you are and what you do. In your online experience, you may have encountered websites that talk about everything but do not clearly state what they are and what services they offer. How irritated were you by reading useless information? Remember these bad experiences and avoid subjecting the users of your online site to similar frustrations.
2. Do not write the prices. Why, in an era of online sharing and transparency, are you still reluctant to clearly inform customers about the costs of your product or services?
3. Maintain consistency in style and fonts. There are websites that seem to be written by schizophrenics! Colors, fonts, different styles, they confuse the user. Consistency facilitates communication!