"Shake up a sector that is extremely tied to the provision of connectivity."

With these words, Massimo Nasini, Sales Manager of Coretech, explained to us why his company decided to become the Main Sponsor of the first Assoprovider Market Place.

Nasini describes a situation all too common to all Proximity Operators: the difficulty of confronting and competing with telecom giants, which have a high market penetration power.

"Fighting solely on the connectivity front thus becomes extremely difficult," he explains.

To win the challenge, it is necessary to enrich one's offering by adding value-added services for the customer. An example? The cloud solutions offered by Coretech:

"This is an important opportunity for differentiation for operators: the cloud can offer real added value when set up with the right partners."